ACTOM has launched a new website, so bringing the group’s digital presence up to speed on all fronts to cover the full scope of product and service offerings, its leading-edge technologies and its global presence in a modern, visually appealing and easily accessible format.
Among the most noteworthy characteristics of the new ACTOM website, which was launched on April 3 this year, are – when compared with the group’s previous website – its easier and faster navigability, its clearer presentation of the scale and scope of the group’s operations and the diversity of products and services it offers to the wide range of markets it serves locally and abroad.
“The new website goes a long way towards eliminating the shortcomings of its predecessor. Its representation of the true scope and scale of the group’s activities and the great diversity of its product and service offerings is magnificent,” enthused Mervyn Naidoo, ACTOM’s Group CEO.
“It accurately reflects the true value of the group in all its manifestations, including its high quality standards, its cutting-edge technologies, its high levels of expertise in numerous disciplines and its longstanding commitment to local manufacture and skills development.
He added: “Due to the improved and all-embracing image of the group and its various divisions and their respective offerings as presented on our new website, I foresee it having a very favourable impact in the many industries and markets we serve, especially due to the ease and speed with which anyone making use of it can locate what they’re looking for and have their enquiry attended to promptly.”
The new website was developed and designed by Sandton-based My Active Online Solutions
over a seven-month period starting in September last year and ending in March this year.
The development team spent the bulk of this period familiarising themselves with the business. Using a mock-up tool-kit, they consulted intensively with divisional CEO’s and other key stakeholders to progressively change and modify the new website in accordance with the requirements of each division.
“The website development system we use is built with extensible technology, allowing us to provide for tailor-made features according to the specific requirements of your business,” said Adrian Floor, My Active’s Development Manager.
“We revised the website structure to provide a user journey that is based on the product, service or information that a visitor to the site is primarily looking for, instead of having it based on the division, or divisions, that offer it,” he pointed out.
“A company’s website is at the centre of its digital presence that should not under-represent your brand. The internet is the modern way to find information, and this is especially applicable on the international stage, which is a key market for ACTOM’s global offering,” he added.
Another enhancement on the new website is the introduction of several important pages that were not previously featured. These include:
- A ”Careers” page that provides messaging that targets talent that ACTOM seeks to attract and a dedicated human resources-focussed interface enabling job-seekers to ascertain what jobs in the group are available and if their skills match the vacancies on offer, as well as streamlining the application process by providing a form that job applicants can fill in online.
- A “Newsroom” page, which brings together on one website page all the platforms, external and internal, where news and information about ACTOM’s newsworthy and noteworthy achievements have been published, thereby quickly and easily guiding enquirers to the publisher site where the particular items they are interested in are featured.
- A “Sustainability” page, which covers all aspects of ACTOM’s commitment to sustainability, including how it positions itself to support renewable energy projects, how it seeks to develop its own expertise in-house, the innovations it embarks upon aimed at producing more future-proof products and services, and the various social responsibility initiatives it implements for the benefit of local communities, mostly involving investment in education. “Sustainability is an especially important topic for modern business of ACTOM’s scale,” Adrian remarked.
A further vitally important capability that forms a key part of the greatly enhanced interactiveness that the new website provides is a greatly enhanced search engine optimisation (SEO) function.
“The new website enhances the SEO factor to ensure that anyone anywhere – be it in Australia, China or locally – who searches for a product, service or information related to ACTOM will have the group website presented to them closer to the top of Google’s list of companies and organisations globally dealing with the issue in question,” Adrian commented.
